Why wholesale matcha for retailers begins with a 30g tin
For cafés with a retail shelf, specialty food shops and gift stores, wholesale matcha for retailers works best when the first purchase is clear, portable and appealing enough to leave on display. A 30g tin has a defined retail role: it is substantial for a home customer while still feeling considered as a gift or add-on purchase. Instead of leaving matcha as an afterthought beside the till, build a compact shelf around a format customers can recognise.
WA MATCHA’s Premium 30g Tin is its standing retail size for shelves and gifting. The published list price is $45 CAD, with taxes and delivery extra. Tins are sold in sixes, with a minimum order of six. That gives a café or retailer enough pieces for a visible display without requiring an overly broad first assortment.
The connection with an existing café programme is direct. A guest who enjoys a matcha latte can take home a tin; a specialty-food customer can choose a gift with a clear use; and a visitor can add it to a thoughtful purchase. The aim is not to build a large tea department. It is to make the next step after a drink—or a good browse—feel natural.
Key takeaways
- Make the Premium 30g Tin the anchor of a compact retail matcha display.
- Start with the six-tin minimum, then replenish based on what sells in your shop.
- Use limited 20g pouches as a counter-basket choice, not as the main shelf story.
- Connect tasting moments with a concise explanation of Shizuoka origin.
- Display the personalised Certified Partner certificate as an in-store partnership signal.
Make the 30g tin the retail anchor
A shelf is easier to shop when each product has one clear job. The Premium 30g Tin can be the centrepiece: a polished take-home tin for regular customers, visitors and gift buyers. Larger Premium trade bags suit behind-the-bar lattes and baking. The 30g format, by contrast, speaks directly to a home kitchen, a personal preparation ritual or a gift that can be enjoyed over time.
| Retail format | Published list price | Retail role | Ordering note |
|---|---|---|---|
| Premium 30g Tin | $45 | Standing shelf tin and gift-ready purchase | Sold in sixes; minimum six tins |
| Premium 20g Pouch | $18 | Limited counter-basket choice | Sold singly while available |
| Daily 20g Pouch | $12 | Limited everyday counter-basket choice | Sold singly while available |
The pouches give customers a lower-commitment way to try matcha, but they need not compete with the tin. Place them near the register, packaged baking goods or a café’s takeaway area. They invite discovery; the tin provides a lasting shelf presence and a stronger matcha gifting choice.
Published prices are list prices. For a larger program, discounts are available depending on order volume and trading relationship. Review wholesale minimums, pricing and free sample options before placing a first order, so the purchasing plan matches the display you intend to maintain.
Build a retail matcha display customers can read
Start at eye level where possible. A front-facing line of 30g tins at a comfortable viewing height makes the display feel deliberate. If that space is not available, choose a location near the café bar, pastry case or checkout path—where customers are already deciding whether to add something. Keep tins front-facing and replenish gaps promptly. A tidy, small grouping communicates more clearly than scattered product.
For cafés, placing tins next to the bar connects them to the drink being served. A short menu or shelf prompt can bridge the two: “Enjoyed your matcha? Take home the 30g tin.” In a specialty food shop, position tins near giftable goods, tea tools or a curated pantry section. In a gift shop, use a small green-toned display to give customers an easy route to matcha gifting without making it seem limited to a particular occasion.
One concise staff talking point is more useful than a long product speech: “This matcha is from Shizuoka, Japan, and the 30g tin is our take-home size for gifting or enjoying at home.” Customers who would like more context can read the Shizuoka matcha origin story. WA MATCHA’s leaf is Shizuoka-grown, from seventeen partner farms, and is raised, processed and finished into matcha by Ryutsu Service Co., Ltd. in Kikugawa, Shizuoka.
A tasting moment does not need to be a formal event. In a café, point to the tin while a guest is enjoying a matcha drink, or offer a taste during normal service where appropriate. Shops that run tasting days can let customers see the colour and ask direct questions about flavour, origin and preparation. Keep the conversation specific rather than making broad promises.
Give staff a practical framework
A few dependable points help staff discuss matcha without making the interaction overly technical.
- Begin with the use. “The 30g tin is a home and gifting size.” For a customer asking about café drinks, a standard latte uses about 2g of matcha as a rule of thumb.
- Name the origin. “WA MATCHA’s leaf is grown in Shizuoka, Japan.” If more detail is welcome, explain that matcha is made from shaded tencha leaves; the plants are covered for at least thirty days before picking.
- Describe the format accurately. “This Premium matcha is bead-milled.” The short detail helps without complicating the decision.
- Share one home-use cue. As a general rule of thumb, sift matcha before whisking and use water around 70–80 °C for a traditional preparation. Once opened, keep it airtight, cool, dark and away from strong odours, and use it promptly.
That framework supports an informed conversation and gives a clear handoff when someone needs a larger café bag or advice on baking. Direct those buyers to the full WA MATCHA product range or connect them with the purchasing team.
Make matcha gifting and partnership visible
Matcha gifting is not only seasonal. A 30g tin can be a host gift, a thank-you, a workplace gift or a personal treat added to a weekend shop. Support those uses by keeping the display neat and using one clear message, such as “30g retail tin for home and gifting.” The explanation should help customers decide without crowding the shelf.
Every WA MATCHA stockist receives a personalised Certified Partner certificate for in-store display. Frame it near the tin shelf, counter or menu where it can be seen without competing with price or product information. It is a partnership certificate, not a product certification. Used accurately, it tells customers that the shop is an acknowledged WA MATCHA partner and gives the retail display a visible point of trust.
Reorder with local Victoria stock in mind
The first six tins are a starting point, not a fixed replenishment formula. Track when tins sell, whether a sale followed a drink, a gift purchase or a staff recommendation, and whether counter pouches are being picked up alongside them. A quick weekly count can show when the display needs attention. Avoid leaving a lone tin on the shelf while deciding on the next order.
WA MATCHA holds stock in Victoria, BC, rather than shipping individual orders from Japan. This gives Canadian retailers a local stock point to plan around, but supply can move mid-month. Make a regular stock review part of your buying routine, especially before gifting periods, menu updates or store events. Orders can be placed by email, phone or the online trade shop.
Ready to build a shelf around the 30g tin? Businesses can request free samples through the contact page to begin a practical retail matcha program.
FAQ
What is the minimum order for Premium 30g tins?
Premium 30g Tins are sold in sixes, with a minimum order of six tins. The published list price is $45 CAD per tin, with taxes and delivery extra.
How should a café place retail matcha tins?
Place tins at eye level where possible, or next to the bar and takeaway path where guests can connect a drink they have enjoyed with a take-home purchase. Keep the display front-facing and pair it with one brief use or origin cue.
Are the 20g pouches available for retail displays?
The Premium 20g Pouch and Daily 20g Pouch are limited counter-basket formats. They are sold singly while available and work well as a small discovery choice alongside the standing 30g tin.
